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Operating company · North America

Vicimus

The next sale is often already in the data.

Vicimus is the group's software engine for car retail. It reads a dealer's own sales and service records to find who is due for a visit and who is ready to move up, then reaches them by email, text, mail and social.

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One platform across every part of the store: sales, service, finance, parts and the front desk.

Retention

The people a dealer already knows.

Vicimus sorts and filters a store's own records to find past buyers and service visitors, and picks out the ones showing signs they are ready to come back. Those drivers hear from the dealer first, before they wander out to someone else, with a message matched to where they are. Each one is personal, and every reply is written back to the same record so the picture stays current.

Vicimus campaign targeting screen with filters for recent purchase, customer type, equity position and campaign scale
Choosing exactly who a campaign should reach
Vicimus Bumper BI reporting board showing new retail model mix, unit trend against plan and sales-person performance tables
One connected view across the store

Intelligence

The whole store in one clear view.

Bumper BI pulls sales, service, parts and inventory into a single report. The numbers are put on the same footing, trended over time and tied back to the department, the role and the month they belong to. A manager can see what is really happening and who owns it. It is built for car retail, not borrowed from another trade.

The whole journey

From first contact to the next car.

Retention and reporting are two parts of a wider platform that follows a driver through the whole life of the car. It wins new buyers, carries them through finance and add-ons at the counter, tracks and answers the calls, runs the dealer's website, and brings them back when the time comes. Winning new business and keeping the old, joined up across every part of the store.

  1. Conquest

    Automated inventory ads put the right cars in front of new buyers on social and search.

  2. Showroom

    A managed dealer website and tidy lead handling carry that interest through to the floor.

  3. Counter

    Finance and accessories are made simple to present, so more is offered and more is taken up.

  4. Service

    Calls are tracked and answered, and service visitors are kept close between appointments.

  5. Return

    When a car is due or a driver is ready, the dealer reaches them before anyone else does.

One customer, followed the whole way round

Built and run at group level

Many stores, one engine feeding the group.

Built and run

Made for car retail,
run by people

How it is built

  • Made for car retail.The platform is built for showrooms, not adapted from a tool meant for another trade.
  • One record per customer.Every message and result is written back to the same record, so the data stays current and each contact stays personal.
  • Careful with contact.Texting follows each customer's own choice to opt in, taken straight from the dealer's own system.

How it is run

Vicimus is run by people, not left to run itself. A store works with the same team and sits down with them each month to set the plan and read the results.

  • Hands-on management. A dedicated team plans the campaigns, watches the numbers and adjusts as they go.
  • Kept deliberately small. The number of stores a team looks after is held down on purpose, so the attention stays high.
  • Part of World Automotive Group.Vicimus is the group's software engine, built and run at group level.

Start here

Put your own data to work.

Tell us what you want more of, whether that is repeat service, upgrades or new buyers. We will show you where it already sits in your numbers.

Vicimus. North America. Call 888 301 6178. vicimus.com.