A digital-first F&I brokerage — connecting customers, dealers, banks, and insurers on a single API-driven platform.
Customers endure days of paperwork, dealers lose revenue to friction, and banks face high origination costs. Nobody wins.
One platform connecting the entire financing journey — from instant pre-approval to integrated insurance, with a target of 48-hour turnaround.
Customers get financing approval before they even select a specific vehicle — eliminating the anxiety of the traditional process.
Connected to Credit Bureau, Ministry of Interior, and 20+ financial institutions via APIs — automating what used to be manual.
Real-time monthly payment calculations with competitive comparison across products — transparency that builds trust.
The used car market is 7-8x larger than the new car market, with even lower F&I penetration. Only 4 major players control 85% of the market — all running legacy models.
No one has built a digital-first platform for automotive F&I in the region. No focused near-prime/subprime player exists in consumer automotive finance. Banks’ rising origination costs create natural demand for a platform aggregator.
Born from dealership experience — WAG understands F&I operations deeply, not just banking APIs.
AutoData’s vehicle intelligence enables better pricing, valuation, and risk assessment.
FastTrack/ExpressFit network provides physical touchpoints and customer relationships.
Revenue from good customer outcomes, not advertising manipulation.
Aftermarket data feeds better risk models; F&I products sold inside the service journey.
This becomes the embedded-finance layer across the entire WAG ecosystem — evolving in three stages.
Commissions on transactions
Transaction fees at scale
Holding paper, issuing directly
WAG is building a digital-first F&I (Finance and Insurance) brokerage — an API-driven marketplace that connects car buyers, dealers, banks, and insurers on a single platform. The goal is to reduce auto finance approval times from 10+ days to 48 hours in the Middle East market.
The used car market in the Middle East is 7-8x larger than new car sales, yet only 4 players control 85% of auto finance. Most buyers face 10+ day approval processes, 30% F&I penetration rates, and 60% of dealers lack any digital F&I support — creating a massive underserved market.
WAG's automotive fintech venture is currently in the Venture Studio development phase (Phase 1), building the core API marketplace platform. The product is being developed as part of WAG's Venture Studio model, which validates, builds, and scales new automotive technology businesses.